PORTFOLIO
SEO Blog Copywriting and Content Marketing for
SaaS and EdTech
SEO Content Creation for TalentCards
Overview
TalentCards, a leading mobile training platform for remote and deskless workers, sought an experienced blog writer to develop content to enhance their visibility in the SaaS and eLearning sectors.
The primary goals were to improve search engine rankings, increase website traffic, and establish thought leadership within their industry.
After successfully writing SEO blogs for TalentCards, I was brought on to write for other brands within the company.
Project Scope
Objective: Work as a ghostwriter to produce engaging, SEO-friendly blogs aligned with TalentCards’ established tone and style.
Strategy: Write a series of 100+ original blogs, each following keyword briefs, focus keywords, and SEO best practices.
Requirements: ~1,500-2,000 words per blog, non-AI generated, with timely delivery.
SERVICES COMPLETED
✅ Followed detailed keyword briefs to craft engaging content
✅ Worked closely with TalentCards to nail the brand’s tone of voice, ensuring consistency across content
✅ Balanced SEO optimization with reader engagement to ensure high-quality, informative posts
✅ Followed Google’s best practices to ensure a high ranking for the targeted keywords in each blog
✅ Successfully delivered over 100+ blogs to date that are published on TalentCards.com and additional brands within the company
RESULTS
The SEO content strategy delivered measurable success, including:
✅ 58,000+ organic impressions in six months from high-ranking blog posts
✅ Multiple articles achieving first-page Google rankings, including a featured snippet in position 0
✅ Increased brand visibility and engagement within the SaaS and eLearning sectors
By combining strategic keyword targeting with engaging, well-researched content, the client significantly improved their online presence and authority in their industry.